Across
- 2. laws designed to protect domestic industries
- 5. shared beliefs influencing consumer behavior
- 8. objects or signs with specific cultural meanings
- 9. environmental responsibility of international firms
- 11. focusing on a narrow international market segment
- 14. selecting specific foreign market segments to serve
- 15. state actions affecting foreign businesses
- 16. customs passed down through generations
- 17. movement of goods from producer to consumer
- 18. impact of social factors on buying decisions
- 19. creating a product image in global consumers’ minds
Down
- 1. company obligations toward society
- 3. moral conflicts faced by global marketers
- 4. nonverbal communication differences across cultures
- 6. risk from political instability in foreign markets
- 7. dividing international markets into smaller distinct groups
- 8. studying cultural differences between societies
- 10. communication problems caused by language differences
- 12. intermediaries helping distribute products internationally
- 13. differences in tastes and needs across countries