Across
- 2. What is the perception of the corporate identity by corporate stakeholders?
- 3. What is necessary in order to succesfully integrate all marketing communications?
- 5. Another word for ''localising your marketing mix'' is..
- 6. Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called..
- 7. Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationship is..
- 8. Newspaper, magazine articles/reports, TVs and radio presentations, issue advertising etc are examples of..
- 11. Which of the marketing instruments does not cost anything, but provides the resources to spend on production and marketing activities?
- 12. IMC focuses on the point of view of the..
Down
- 1. What is the most popular strategy for an international communication?
- 4. The ........ product includes all the additional services that are added to a product in order to add value and differentiate the product. These include factors such as customer service and after sale service.
- 9. What kind of advertising is really hard to produce in France because of the legislation?
- 10. Name one of the 6 most important distinctive characteristics of business communications