Across
- 3. Creating new ideas or products to improve market performance.
- 6. How a company or brand is viewed by the public.
- 7. A plan of action designed to achieve marketing goals.
- 8. A person who buys and uses products or services.
- 10. The quantity of goods available for sale.
- 13. Selling goods to another country.
- 14. The desire of consumers to buy a product.
- 18. Relating to online or electronic marketing platforms.
- 19. A public promotion of a product or service.
- 22. Rivalry among companies selling similar products.
- 23. The item or service being sold to consumers.
- 24. Shared beliefs and customs that influence consumer behavior.
Down
- 1. The process of businesses expanding beyond national borders.
- 2. Activities that communicate product benefits and persuade customers.
- 4. A visual symbol representing a company or brand.
- 5. A place or system where goods and services are exchanged.
- 9. Buying goods from another country.
- 11. The design and production of a product’s container or wrapper.
- 12. The process of sharing information between marketer and customer.
- 15. A specific group of consumers aimed by marketing efforts.
- 16. The practice of creating a unique name and image for a product.
- 17. The distribution channel or location where a product is sold.
- 20. The process of gathering information about markets and consumers.
- 21. The amount of money charged for a product.