Across
- 6. – The study of how people make buying decisions.
- 8. – A form of licensing where a company allows another to operate using its brand and business model.
- 9. – A business arrangement where two or more companies share ownership and control.
- 11. – Using the same marketing strategy and product design across all international markets.
- 13. – The value added to a product because of its brand name.
- 14. – Dividing a market into distinct groups of buyers with similar needs or characteristics.
- 18. – The process of increasing interdependence and integration among countries.
- 19. – The combination of advertising, sales promotion, public relations, and personal selling used in marketing.
- 20. – Creating a distinct image or identity for a product in consumers’ minds.
Down
- 1. – The process of making a product available to consumers.
- 2. – Evaluating the strengths and weaknesses of current and potential competitors.
- 3. – The value of one currency in relation to another.
- 4. – A tax imposed on imported goods.
- 5. – A limit on the quantity of goods that can be imported.
- 7. – Adapting a product or content to meet the language and cultural preferences of a specific market.
- 10. – Selling goods produced in one country to another country.
- 12. – Modifying products or marketing strategies to suit local customs and preferences.
- 15. – A developing country with a fast-growing economy.
- 16. – The strategy used by a company to begin selling products in a new country.
- 17. – Buying goods from another country.