International Marketing (Part 4) Developing Global Marketing Strategies

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Across
  1. 3. Coordinated promotion activities across global markets
  2. 7. Dividing international markets into distinct customer groups
  3. 10. The process of planning, organizing, and controlling global marketing activities
  4. 11. Systems that move products from producers to international customers
  5. 13. The activity of offering products directly to customers abroad
  6. 14. A long-term plan to achieve international marketing objectives
  7. 15. The amount of money charged for a product in global markets
  8. 18. Marketing activities focused on organizational buyers
  9. 19. Coordinating marketing activities across different countries
  10. 20. The process of delivering products to customers in foreign markets
Down
  1. 1. Products and services designed for organizational buyers worldwide
  2. 2. Paid non-personal promotion through mass media internationally
  3. 4. The exchange of goods and services between countries
  4. 5. Planning and controlling international sales operations
  5. 6. Goods and services intended for final users in international markets
  6. 8. Expansion of marketing activities across many countries
  7. 9. Adapting products or marketing strategies to local markets
  8. 12. Personal interaction between buyer and seller to complete a transaction
  9. 16. Creating a recognizable company or product identity worldwide
  10. 17. The process of setting prices for products in foreign markets