Across
- 3. __________ environment includes norms, religion, and social systems
- 4. Marketing strategy that directly targets consumers
- 5. Breaking up the market into subset of buyers
- 6. Also known as a localized marketing strategy
- 11. International trading agency
- 15. One of the four Ps of marketing
- 16. The percentage of sales a company has in comparison to the overall sales within an industry
- 17. The buying and selling of goods and services
- 18. A specialized market segment
- 19. Tax or duty paid on imports
Down
- 1. This marketing strategy involves selling products from a central location
- 2. __________ corporations that do business all over the world
- 7. Moving to another country to live
- 8. Online trade
- 9. The place a brand occupies in the minds of consumers
- 10. Economies of scale
- 12. The group of consumers a business expects to buy it's product
- 13. __________ markets are international markets
- 14. local markets
- 15. Marketing strategy that targets intermediaries