Across
- 1. – Cost to get one precious click
- 5. – The ever-changing system that decides what content gets seen (and what doesn’t)
- 6. – Google program that gives eligible nonprofits free advertising dollars
- 8. – The art of making Google love your website organically
- 9. – Where users end up after clicking an ad
- 12. – Likes, comments, shares… proof people are paying attention
- 13. – Pop icon who understands branding better than most CMOs
- 15. – One screen to rule all your metrics
- 16. – How most people consume content now (and why ads look different)
- 18. – Internet humor marketers secretly hope will boost engagement
- 20. – Ads that follow you around the internet (politely… or not)
- 21. – A common nonprofit conversion goal
- 24. – 2023 marketing phenomenon no one saw coming
- 26. – Google’s judgment of how good your ad really is
Down
- 2. – The words that tell users what to do next
- 3. – Consuming an entire season in one weekend
- 4. – Other websites vouching for you with a link
- 7. – Staying within Google Ad Grant rules to keep funding active
- 10. – Metric measuring how often people click after seeing an ad
- 11. – When content spreads faster than you planned for
- 14. – The search terms marketers obsess over
- 17. – How many times your ad or post is seen
- 19. – Where marketers go to find answers (and more questions)
- 22. – When a user finally does the thing you want them to do
- 23. – Social media symbol that organizes conversations
- 25. – The behind-the-scenes info search engines love