Across
- 3. ________________ is the process of deciding which products will appeal to the target market
- 5. Anything that can be bought or sold is a(n)
- 6. The concept that money received today is worth more than the same amount received in the future is called the ____________
- 7. A store exterior which reflects the image of the business is called the _____________
- 9. A person who reads, hears, or sees the message is the __________
- 10. Blank areas on a layout page where there is no art of copy is _________
- 15. A(n) ____________________ is a line of connected pipes that are used for carrying liquids and gases over a long distance.
- 16. The ____________________ includes national, state, and local government offices and agencies.
- 17. The process of transferring money from one individual or organization to another is called _________
Down
- 1. A(n) ____________________ is a group of closely related products within the product mix.
- 2. The function of marketing that handles activities involved in getting products through the different routes from the producers to the customers is
- 4. Influences that come from within a person or why a person has specific needs and wants are called ____________________ influences.
- 8. ________________ is the number of product items within a product line.
- 11. The practice of raising prices on certain goods to an excessively high level during an emergency is called ______________
- 12. ____________________ protects products until customers are ready to use them.
- 13. _________________ is the visual aspect of the words printed on a page.
- 14. The particular style of printed letters and numbers is the ___________