Across
- 3. Any effort to inform, persuade, or remind potential customers about a business’ products or services.
- 4. (2 words) When a business makes products available at convenient places (example: selling in stores and online)
- 6. The process of getting goods and services to customers (purchasing, stock handling, inventory control, and physical distribution)
- 9. One of the 5 Ps. Describes the way a product is presented. For example, is the product wrapped in plastic or in a brown paper wrapper?
- 11. Providing customers with the goods and services they choose to buy.
- 13. Activities involved in getting the money that is necessary for setting up and running a business
- 15. (3 words) One of the 7 marketing functions. When businesses decide what products and services to sell
- 17. (3 words) One of the 7 marketing functions. May involve keeping track of customer’s purchases in order to offer them sales
Down
- 1. (2 words) Group of people most likely to buy a product or service
- 2. One of the 5 Ps. The tangible or intangible offering that your business provides to customers.
- 5. An example of this type of utility would be including nutritional facts on a package
- 7. Usefulness
- 8. Form of utility where businesses make it easier for customers to acquire a product. For example: accepting After Pay or Apple Pay
- 9. Function of marketing that involves deciding how much to charge for a product or service
- 10. one of the 5 Ps. Includes location items are sold as well as transportation
- 12. form of utility where a business makes products available at when customers want them (selling winter coats in November and easter baskets in March)
- 14. one of the 5 Ps. Includes how much is charged for an item, markup, and discounts or sale
- 16. Type of utility where a business changes something to make it more useful to the consumer (ex. Turning corn into corn flakes)