Introduction of Marketing and Advertising

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Across
  1. 4. What a brand is called.
  2. 5. How much people are aware of a brand.
  3. 7. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).
  4. 8. What people actually think about a brand.
  5. 9. When people like a brand and buy it again and again.
  6. 10. What a company wants people to think about a brand.
Down
  1. 1. When a product doesn't fit the company's brand.
  2. 2. The value (either monetary or not) that a brand adds to a product or service.
  3. 3. When an existing brand is used to support a new range of products.
  4. 6. When a product or service is associated with a brand.