Introduction to Business

4. One of the 4 Ps that can impact the demand curve
7. A symbol or logo associated with a particular business
9. An arrangement where the supplier is paid only after the retailer has collected money from the consumer
11. A method of advertising that shows customers that everyone enjoys the product and so should they
13. An element of marketing that makes sure the contents of a product are protected
15. The method of payment that allows the owner to receive payment immediately and the customer to receive change
16. "I prefer burgers to chicken" - this is an influence on customer purchases
18. Customer purchases may be influenced on based on this - related to the product itself
19. If customers purchase using Hire Purchase, this amount will be added to the total
20. A written guarantee or promise

1. Business charges interest while you pay over time
2. Customer purchases is impacted by this behaviour
3. One of the 4 Ps
5. A government appointed office to investigate malpractice
6. A way of promoting goods using attractive display
8. Legal ownership or rights for certain types of material
10. Received from a customer after they have purchased a good or service
12. A method of advertising that could show customers what a product contains
14. "I have always use this brand I will continue to do so"
17. Business reserves items for you while you pay over time