Introduction to Marketing

Edit Answers
123456789
Across
  1. 3. targeting the product or service at a large group of people, usually across many market segments.
  2. 4. A category of segmentation based on a person's use of their spare time and who they spend time with outside of work.
  3. 6. grouping customers based on whether they are male or female.
  4. 8. A method of segmentation of the customers based on their utilisation of the product.
  5. 9. a customer characteristic that can be used to group similar customers based on how many years old they are.
Down
  1. 1. A form of market segmentation based on customers' incomes.
  2. 2. an identifiable subgroup of a whole market in which consumers have similar characteristics.
  3. 4. A customer characteristic that relates to where they will be buying or using the product.
  4. 5. the group of customers that the product is aimed at.
  5. 7. designing and targeting a product to a very specific group of customers.