Across
- 3. constitutes selling and promotion.
- 6. defined as a short-term movement of people to places some distance from their normal place of residence to indulge in pleasurable experiences and activities
- 7. “having a greater emphasis on scanning the external environment, the early identification of forces emanating from it, and developing appropriate strategic responses involving all levels of managers in the process"
- 8. the good or service to be marketed
- 9. free time; time available for relaxation and recreation.
- 10. services that cannot be seen, felt, heard, tasted or smelt before purchase
- 11. all the methods of communicating the features of the good or service to the customer
Down
- 1. to do most good for users of the services provided within the budget
- 2. marketing plan that include details of the appropriate annual marketing mix plans for each area of the business.
- 4. services have the characteristic of an overlap between the production and performance of the service, and the consumption of it.
- 5. Individuals spend time both in the home and out of the home in recreational and play activities.