Introductory Concept of Agribusiness Marketing

4. Renewable fuels produced from biological sources like crops or waste.
6. Agreements where buyers supply inputs to farmers and agree to buy the product at harvest.
8. Tourism activities involving visits to farms and agricultural areas.
10. The tangible or intangible goods or services offered.
11. The increase in utility or worth added to a product or service through marketing or processing.
14. The methods used to generate awareness and interest.
16. Paid communication through media intended to inform and persuade buyers.
18. An agreement where buyers provide inputs to farmers and commit to buying products.
19. Those involved in the marketing and delivery of the product.
22. Implementation of new technologies or processes in agriculture.
23. The stock of agricultural products held for sale or processing.
27. All activities involved in promoting and selling products.
28. The process of sorting agricultural produce into categories based on quality, size, or weight.
29. The capacity to track agricultural products throughout the supply chain.
30. The pricing strategy determining profitability and customer appeal.
31. Chemical substances used to protect crops and enhance growth.
32. The individual or organization that buys the product or service, often repeatedly, establishing a commercial relationship.
34. The channels and logistics involved in delivering products to the market.

1. Creating a unique identity and image for a product in the market.
2. The individual who ultimately uses or consumes a product or service.
3. Practices that maintain or improve ecological and economic viability.
5. Resources such as seeds, fertilizers, or labor used in agricultural production.
7. A place where buters and sellers interact to exchange goods or services.
8. A system where buyers and sellers trade through bids in a competitive environment.
9. Providing information on packaging about product contents and origin.
12. The materials used to encase and protect products.
13. The channels or locations where the product is sold.
15. Individuals or entities that facilitate the movement of goods from producers to consumers but do not produce or consume the goods themselves.
17. Bringing goods into a country for sale.
20. The measurement of returns and marketing effectiveness.
21. Agricultural products that are largely undifferentiated and interchangeable within a given grade.
24. A specialized segment of the market with unique demands.
25. Dividing a market into distinct groups for targeted marketing.
26. The business sector encompassing farming and farming-related commercial activities including production, processing, and distribution.
33. Selling products to foreign markets.