International Marketing

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Across
  1. 4. Learned values beliefs and behaviors shared by a society
  2. 8. Increasing interdependence of world markets
  3. 9. Exchange of goods and services between countries
  4. 10. Uncertainty faced when operating in foreign markets
  5. 11. Process of adjusting marketing strategies to foreign environments
  6. 12. Using one's own culture as a standard for decision making
  7. 14. Social norms and values influencing consumer behavior
  8. 15. Long term plan to achieve marketing objectives
  9. 17. Place where buyers and sellers exchange value
  10. 18. Strategy focused on serving global markets with standardized approaches
Down
  1. 1. External political legal cultural and economic forces affecting marketing
  2. 2. Marketing activities that occur across national borders
  3. 3. Understanding cultural, economic and market differences across countries
  4. 5. Marketing strategy that treats each country as a separate market
  5. 6. Marketing activities conducted only within the home country
  6. 7. Government related factors influencing international marketing
  7. 13. Belief that one's own culture or country is superior to others
  8. 16. Income levels development and infrastructure of markets