Across
- 5. excitement everyone in the commercial is very excited, making you think it is unbelievably fun
- 7. Downs puts down the competition as a way to make their product look better
- 8. Power uses a celebrity to endorse the product
- 9. makes the product look bigger or smaller than it really is
- 10. The qualities of a product or service that make it capable of satisfying our wants or needs
- 12. uses facts or figures to make the product appear trustworthy
- 13. you will be cooler if you use this product
- 14. makes you feel as if everyone else is using it
Down
- 1. The amount to charge a customer for a good or service.
- 2. shows you the product or name repeatedly
- 3. Characters mascots for their product to instill name recognition or product recognition
- 4. Strings plays on people’s emotions (heartwarming, romantic, scary)
- 6. fun shows families enjoying time together, making you feel as though your family will bond when using the product
- 8. Good plays catchy music or jingle that keeps you thinking about the product
- 11. the advertiser leaves out some important information