Across
- 1. The amount to charge a customer for a good or service.
- 4. uses facts or figures to make the product appear trustworthy
- 9. Communicates information about products, services, images or ideas to customers or clients.
- 10. shows you the product or name repeatedly
- 11. you will be cooler if you use this product
- 13. Strings plays on people’s emotions (heartwarming, romantic, scary)
- 14. the advertiser leaves out some important information
- 15. fun shows families enjoying time together, making you feel as though your family will bond when using the product
Down
- 2. Characters mascots for their product to instill name recognition or product recognition
- 3. makes the product look bigger or smaller than it really is
- 4. Good plays catchy music or jingle that keeps you thinking about the product
- 5. Power uses a celebrity to endorse the product
- 6. Downs puts down the competition as a way to make their product look better
- 7. makes you feel as if everyone else is using it
- 8. The qualities of a product or service that make it capable of satisfying our wants or needs
- 12. excitement everyone in the commercial is very excited, making you think it is unbelievably fun