Across
- 2. distinct and lasting identity in the mind of consumers
- 5. Psychological difference without the physical product being different
- 7. If i spend 5 hours at home watching tv i will have lost 5 hours to do school work
- 9. This is style followed by Judges
Down
- 1. the measurement of all the sales by all the companies within one market place
- 3. The stage of the boston matrix at which most companies want to be
- 4. Developing a new product and contacting consumers last about whether they want it e.g radio
- 6. Honesty in dealing with suppliers, consumers and staff
- 8. free way of getting your business known