Across
- 4. THIS AUDIENCE GETS MOST NEWS FROM LOCAL TV AND NETWORKS SUCH AS PRIME-TIME "MAGAZINES," RARELY WATCHES CABLE NEWS; ENJOYS HEALTH, COMMUNITY AND CRIME NEWS
- 6. HOW MANY NEWS AUDIENCES HAVE WE IDENTIFIED?
- 7. THIS AUDIENCE WATCHES, LISTENS TO, AND READS ALMOST EVERYTHING, SOMEWHAT INDISCRIMINATELY; LIKES ALL THE TOPICS AND USES THE REMOTE
Down
- 1. THIS AUDIENCE TUNES IN ONLY WHEN SOMETHING BIG IS HAPPENING, TENDS TO BE LOWER INCOME, AND IS HEAVILY MALE
- 2. THIS AUDIENCE READS THE LOCAL NEWSPAPER, WATCHES BOTH NETWORK AND CABLE NEWS, IS INTERESTED IN SPORTS AND CRIME BUT NOT IN FOREIGN NEWS
- 3. THIS AUDIENCE REJECTS TRADITIONAL BROADCAST NEWS; FAVORS THE NATIONAL ENQUIRER, ETC.
- 5. THIS AUDIENCE RELIES HEAVILY ON NATIONAL PUBLIC RADIO, THE NEWSHOUR WITH JIM LEHRER, THE WALL STREET JOURNAL, THE NEW YORK TIMES; LIKES NEWS AND BUSINESS MAGAZINES