Across
- 2. when total revenues, or sales, equal total costs and expenses
- 4. pathway to direct products to consumers
- 5. group of customers who share common needs and wants
- 8. goods or services are sold with one or more intermediaries
Down
- 1. used to build and maintain relationships with consumers
- 3. goods or services are sold directly to the customer
- 6. known as the four p's
- 7. process of creating, promoting, and presenting a product or service to meet the needs and wants of consumers