Across
- 1. : Amount of money the customer pays for a product or service.
- 2. : Number of people interested in a product or service.
- 5. : Type of research focused on observational descriptions.
- 9. : A tangible or intangible good that satisfies a customer need.
- 11. : Situation that requires analysis to find a solution.
- 13. : Subdivision of specific questions within a main problem.
- 15. Factors that directly or indirectly affect a marketing problem.
Down
- 1. : Communication strategies to encourage the purchase of a product.
- 3. : An approach that combines quantitative and qualitative methods.
- 4. : Type of research based on measurable and numerical data.
- 6. : Written and detailed representation of symptoms and causes of a problem.
- 7. : Discipline that studies markets and the satisfaction of needs.
- 8. : Key question that guides the resolution of the problem.
- 10. : Distribution network that brings products to final consumers.
- 12. Process of study to obtain data to solve a problem.
- 14. Set of goods and services available on the market.