Across
- 2. Something extra that business offers to consumers
- 3. A comparison of resources used and the results
- 5. Something that a business was known for a long time
- 7. The study of lifestyles
- 11. Lifestyle, beliefs and customs of a specific group of people
- 13. Symbol that distinguish a business' products from others
- 14. Something that makes others' life easier
- 15. Amount of money consumers spent on a specific product
- 16. A short and catchy phrase used for advertising purposes
- 18. A person who makes buying decisions for others
- 19. Male or Female
Down
- 1. Basic characteristics of human beings
- 4. Large group of people born after WW2
- 6. A part of the whole market that has specific characteristics
- 8. The consumer's perception of a business or its products
- 9. A tune made by the business that makes consumers distinguish its products from others
- 10. The invitation to bid a contract
- 12. A special symbols that represents a product or company
- 13. Arranging bids for themselves without competition
- 17. A company taking over one or more other companies