Across
- 3. pricing setting low prices for products in the beginning to establish the product and brand and increasing it later
- 6. Portfolio it is a range of product a business is currently marketing
Down
- 1. setting an initial high price and then lowering it soon
- 2. product - a product that experiences a short-term spike in popularity and life cycle in the market it is usually driven by influencers
- 4. Strategies -methods used by business to extend the life cycle of a product
- 5. Matrix it is a 2x2 matrix that describes products according to the market share they own and whether as a potential for growth