Across
- 2. sales In sports, the marketing of private seats or luxury boxes to businesses for use on their “company nights” or to entertain clients.
- 5. ticket sales In sports, the marketing of “full memberships” or complete season-long ticket packages to individuals or companies.
- 6. Marketing Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
- 9. promotion In sport marketing, a team or organization's attempt to communicate with and reward fans as they enter the sports venue.
- 11. coordination In event marketing, an activity that involves organizing suppliers of goods or services who will be present at an event.
- 12. marketing The process of planning and executing the conception and promotion of gatherings or activities that satisfy individual and organizational objectives.
- 13. segment One of the groups into which the total market is divided, A group of people who share the same characteristic(s)
- 15. An activity that involves welcoming special guests and arranging for travel, accommodations, meals, and entertainment.
- 17. sales In sports, the marketing of seats and ticket packages to social organizations.
- 19. A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
- 20. Market The particular group of customers a business seeks to attract
- 21. coordination In event marketing, an activity that involves delegating responsibility and assigning workers where they are needed.
Down
- 1. sports events Popular championships or tournaments that take place only at certain times, such as once a year or once every four years.
- 3. segmentation The division of a total market into smaller, more specific groups
- 4. promotions In sport marketing, a team or organization attempt to communicate with and entertain fans during the course of play.
- 7. management In event marketing, an activity that involves securing corporate funding for an event's promotions costs or consulting with corporations to find events that reach the company's target audience.
- 8. Man's best friend
- 10. Training in which schools and businesses cooperate to provide on-the-job practice for learners; learners receive classroom instruction and on-the-job experience.
- 14. marketing The process of planning and executing the conception, pricing, promotion, and distribution of sport ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
- 16. management In sport/event marketing, an activity that involves coordinating the box office staff and keeping detailed ticket sales records
- 18. research The systematic gathering, recording, and analysis of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences.