Across
- 4. Home of DIY guides, recipe ideas, and wedding boards.
- 6. Short-form disappearing content, now adapted by most platforms.
- 10. An advertising method used by Indian real estate & automobile companies
- 12. A Brand using moment marketing effectively on Twitter & Instagram
- 13. Flipkart's yearly sales campaigns like "Big Billion base" are driven by this marketing technique.
- 14. An FMCG company using regional storytelling for digital campaigning
Down
- 1. A Popular channel for conversational commerce and customer service.
- 2. A company that use local language SEO as a part of its strategy for the city outreach
- 3. A technology for spoken queries on mobile and smart devices
- 5. Indian digital-first company with user-generated content on Instagram & YouTube shorts
- 7. An example of super app platform integrating shopping, payments & loyalty
- 8. A brand that use real-time geolocation for location-based promotions & suggestions.
- 9. An algorithm-driven short video platform(mainly used by Gen Z)
- 11. A Content format popular for audio branding
- 13. An Indian company using AI to personalize product recommendations on E-shopping platform