Across
- 3. Marketing is derived from the word ________
- 5. ______ means availability of adequate cash or cashable funds
- 7. An objective of marketing that allows people to know about your product.
- 8. Modern approach focuses on selling _______ rather than the product
- 9. The approach adopted by the traditional selling technique
Down
- 1. Life blood of business
- 2. _____ is a creative function as it involves not just the application of tools to materials but also logic to work.
- 4. _____ is the process of planning the raw materials
- 6. A process of choosing the most suitable person out of all the candidates who offer themselves for appointment.
- 7. Human resource management is a _______ function because it is required in every organisation irrespective of its nature, size and objectives
