Knowledge

2. Shared values that shape consumer behaviour.
4. Ipsos believes that consumer decision making behaviour is non-________ It spans the continuum between automated decisions and deliberative decision making.
6. The newest concern in packaging that balances consumer need for value and hygiene with her responsibility towards the environment.
8. ____ user innovation, a new SIA methodology that uses Social data to uncover whitespaces.
10. _________services that have grown since the pandemic, to enable remote access to doctors.

1. The latest thinking shows that __________ is not just a hygiene requirement of customers, it builds Loyalty
3. Colin Ho & Chris Murphy in 'A little happiness goes a long way ' point out ways to grow ___________ brands even during recession.
5. Metaphor elicitation is a projective technique that uses ________ to elicit consumer responses.
7. Little moments of Joy consumers are willing to pay up for even during hard times . _______Indulgences.
9. Bigger innovation need bigger __________.