Kyara's in business

1. when businesses consider the interests of stakeholders, society and the environment when making economic and business decisions
4. when a business uses the same marketing strategies in all markets
8. where the borrower offers an asset as security for the loan
10. a legal document issued by companies that are offering securities for sale
14. a smaller and less important market segment
15. items of value
19. the group of customers to whom a business intends to sell its products
20. where the borrower does not need to have an asset to offer as security, but the interest rate is usually higher
22. the clear, shared sense of direction that allows people to achieve a commmon goal
23. funds contributed by the business owner
24. a paid, non-personal message communicated through a mass medium

2. a business that is owned and operated by one person
3. methods used by a business to inform, persuade and remind customers about its product
5. the monetary value of a businesses's reputation
6. any free news story about a business
7. money owing to external sources; e.g. a bank
8. the use of activities or materials as direct inducements to customers
9. the inclusion of advertising in entertainment
11. the ability of a business to pay its short-term debts on time
12. the development of long-term relationships with individual customers
13. the market segment at which most of the marketing resources are directed
16. a person who influences others
17. refers to rivalry among businesses that try to supply the needs and wants of a market
18. a business owned and operated by two and twenty people
21. the debts owed by a business to others