Kyara's in business

7. money owing to external sources; e.g. a bank
12. the market segment at which most of the marketing resources are directed
14. the development of long-term relationships with individual customers
15. where the borrower offers an asset as security for the loan
16. any free news story about a business
17. funds contributed by the business owner
18. when a business uses the same marketing strategies in all markets
19. refers to rivalry among businesses that try to supply the needs and wants of a market
20. items of value
23. the clear, shared sense of direction that allows people to achieve a commmon goal
24. the ability of a business to pay its short-term debts on time
25. when businesses consider the interests of stakeholders, society and the environment when making economic and business decisions

1. a smaller and less important market segment
2. the debts owed by a business to others
3. the inclusion of advertising in entertainment
4. the use of activities or materials as direct inducements to customers
5. a person who influences others
6. a business owned and operated by two and twenty people
8. the group of customers to whom the business intends to sell its products
9. a legal document issued by companies that are offering securities for sale
10. the group of customers to whom a business intends to sell its products
11. where the borrower does not need to have an asset to offer as security, but the interest rate is usually higher
13. methods used by a business to inform, persuade and remind customers about its product
20. a paid, non-personal message communicated through a mass medium
21. the monetary value of a businesses's reputation
22. a business that is owned and operated by one person