Across
- 4. Activities to communicate and promote a product
- 7. A good or service that meets needs
- 8. A person who buys or uses a product
- 9. Creating and maintaining a brand image
- 11. The perceived benefits compared to costs
- 12. Setting the price of a product or service
- 13. Finding and defining the target market or customer
- 14. A company's business philosophy(market,product or customer focus)
Down
- 1. The act of trading value between buyer and seller
- 2. Meeting customers needs and expectations
- 3. Revenue minus costs
- 5. The process of planning and executing the conceptionconception
- 6. The process of delivering products to consumers
- 10. Paid communication through media to promote a product