Across
- 3. these techniques create appeals
- 6. an endorsements from a famous or respectable person
- 9. technique that emphasizes the positive
- 10. technique that connects a product with good or bad feelings associated with another product
- 12. name of Vladek's SECOND wife
- 13. technique that shows how everyone else is doing or using something
- 16. state where TKAM is set
- 17. the author of Maus
- 19. Ms. Love's favorite baseball team
- 20. appeal related to credibility
- 22. Odysseus' wife
Down
- 1. Lennie's favorite animal
- 2. appeal related to emotions
- 4. Ms. Love's dog
- 5. Ms. Love's homestate
- 7. state where OMAM is set
- 8. appeal related to timeliness
- 11. technique that attacks another person or brand
- 14. Scout's dad in TKAM
- 15. author of The Odyssey
- 18. appeal related to logic
- 21. mascot of Ms. Love's favorite college team