Across
- 1. adverts can track your location and target you with online adverts
- 6. a brief phrase that shows a brand's value
- 7. the kind of advertising that gets shoved under your nose
- 8. What type of word is 'Eat' in 'Eat Fresh'
- 10. What clever language feature does the McDonalds slogan use that places the audience/buyer in the context?
Down
- 2. a word that means 'not very obvious'
- 3. What language features can make words sound positive or negative e.g. fragrance / stinky
- 4. Another name for describing words... e.g. 'fresh'
- 5. language that leaves little room for argument
- 9. an invasive tracking strategy that makes adverts appear 'smart'