Across
- 3. A person looked to by others as an example to be imitated
- 4. The collaborative effort of a group towards a common goal
- 5. The beliefs and principles that guide your actions and brand
- 8. Being answerable for one's actions and results
- 10. The overall way others perceive you or your brand
- 12. The extent to which you or your brand are known or noticed
- 14. A brief, persuasive summary of who you are and what you offer
- 16. Adherence to moral and ethical principles; honesty
- 17. The art of sharing narratives to connect with an audience
- 18. A specialized segment of the market for your brand
- 19. A leader's guiding plan or future aspiration
Down
- 1. The capacity to have an effect on the character or behaviour of someone
- 2. Assigning responsibility or tasks to others effectively
- 6. The quality of being genuine and true to yourself
- 7. Your professional identity and how you present yourself, often online
- 9. Inspiring enthusiasm and commitment in others
- 11. Maintaining a uniform message and image over time
- 13. Understanding and sharing the feelings of another
- 15. A detailed plan for achieving success
- 18. Interacting with others to exchange information and develop contacts