Across
- 2. Google send a search bot to a web page to 'read' the page and learns what the page is about
- 8. method of linking straight to an affiliate's offer
- 9. A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products
- 11. product listings on Google
- 13. platform to build a website
- 15. lead capture page
Down
- 1. We use this to update and log work
- 2. considered the best marketing tool, but its slow
- 3. increases the number and quality of inbound links to a webpage
- 4. words and phrases that people type into search engines to find what they're looking for
- 5. How old the website is
- 6. a search engine that is not google
- 7. helps search engines understand your website
- 10. needed to secure a website
- 11. Software we use to track keywords etc
- 12. Second largest search engine after google
- 14. the strategy of directly advertising to users who have shown interest in a product
