Across
- 4. Social, political, economic, trends that could impact your business. Includes global and national factors.\
- 6. Used to prove through ongoing market research and data analysis that your business idea is a business opportunity.
- 8. limited number of individuals who are most likely to purchase a product or service
- 10. Broad set of activities and functions that support development, marketing, and sale of products or services.
- 12. Things you assume to be true about your business and what a customer wants
- 13. organized way to gather and analyze information needed to make business decisions
- 15. Process of guiding your business idea from inception to thorough development and introduction to the market.
Down
- 1. a group of consumers or businesses within a particular market that have 1 or more things in common
- 2. Business to business compares size, industry, and geographic location
- 3. Group of potential customers for particular product or service
- 5. Existing information previously gathered for a purpose other than the study at hand
- 7. New information collected for a particular purpose
- 9. selling products to everyone and all markets
- 11. detailed description of the target market
- 14. Business to consumer company and shows the customers change over time