Across
- 1. A small group of 8 to 12 people who are brought together to participate in an interview
- 4. Massive data files that can be obtained from both structured and unstructured databases
- 5. A research technique has ____________ if it produces almost identical results in repeated trials
- 6. An informed guess or assumption about a certain problem or set of circumstances
- 7. Research conducted to clarify the characteristics of certain phenomena to solve a particular problem
- 9. Data compiled both inside and outside the organization for some purpose other than the current investigation
- 10. Research conducted to gather more information about a problem or to make a tentative hypothesis more specific
- 12. Research that allows marketers to make causal inferences about relationships between variables
- 13. To have __________, the research method must measure what it is supposed to measure
Down
- 2. Research designed to verify insights through objective procedures and to help marketers in making decisions
- 3. The systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems
- 8. An overall plan for obtaining the information needed to address a research problem or issue
- 11. Data observed and recorded or collected directly from respondents
- 14. A collection of information arranged for easy access and retrieval