LO2- DMO

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Across
  1. 2. Croatian walled city that capped cruise ship arrivals to manage its 20:1 visitor-to-resident ratio
  2. 3. Type of economic downturn that reduces tourism demand regardless of DMO marketing excellence
  3. 7. Governance model with shared boardroom representation between government and business sectors
  4. 8. Governance model incorporating community, NGO and indigenous representation, as seen in Barcelona
  5. 10. Governance model in which the government holds full control with limited private sector involvement
  6. 13. City-state whose tourism board evolved from an Economic Development Board into a sustainability leader
  7. 14. Technological innovation cited as disrupting traditional accommodation supply
Down
  1. 1. Type of short political cycle, lasting 4 to 5 years, that threatens long-term DMO strategy consistency
  2. 2. Acronym for the institutional structure that coordinates diverse tourism stakeholders in a destination
  3. 4. Staffing factor most strongly correlated with strong DMO performance
  4. 5. Critical factor describing how well tourism business, community, government and environmental interests agree
  5. 6. DMO core function responsible for creating a destination's competitive market positioning
  6. 9. Name of Era 1 in DMO evolution, focused on government marketing agencies distributing brochures
  7. 11. Funding source for DMOs that varies 2 to 6 percent annually based on tourism fluctuations
  8. 12. Planning and regulation tool used to protect residential areas from unchecked tourism development