Across
- 2. Company that concentrates on the sale of products to households consumers.
- 3. refers to the imputs and the infrastructure of the company
- 5. the basis of an effective CRM strategy
- 7. System made by Porter
Down
- 1. the supply of a product or service made specially for a customer at the cost of a standard product
- 4. the communication part of marketing mix
- 6. the application of e-business to marketing and sales