Across
- 4. Not complicated.
- 5. The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
- 6. Something that is used for pigment; paint; tint; dye.
- 7. Technology A name of a company.
- 8. Recognisable and distinctive graphic design, stylised name, unique symbol, or other device for identifying an organisation. It is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products.
Down
- 1. Capable of or adapted for turning easily from one to another of various tasks, fields of endeavour.
- 2. Suitable or fitting for a particular purpose, person, occasion.
- 3. Easily remembered.