Logos and Branding Terminology

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Across
  1. 1. Low scalability, Maximum details
  2. 3. Harvard
  3. 6. Using imagery helped those who were this, meaning unable to read
  4. 8. An logo with multiple variations has this
  5. 10. Planters
  6. 11. Google
  7. 12. Alternate meaning of arts rooted in ancient times
  8. 14. Logos including evidence of product or service offered
  9. 16. The catalyst for color advertisements
  10. 17. HBO
  11. 18. The Olympic Rings represent this type of significance
Down
  1. 1. Burger King
  2. 2. Pepsi
  3. 4. In the 1950s, companies began doing this by focusing on intentionality rather than just use
  4. 5. Giving the illusion of form rather than merely shape
  5. 7. The type of income created by the Industrial Revolution
  6. 9. Apple
  7. 12. High scalability, Minimum Details
  8. 13. A key factor to assure you are not losing a brand identity due to poor font choice
  9. 15. Clean and simple design with no gradation