share the promise

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Across
  1. 3. The projection of a brand that encompasses its values and emotional connections with consumers
  2. 6. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
  3. 8. All the combined impressions and experiences associated with a particular company, good, or service
  4. 9. A phrase that is easy to remember
  5. 11. The values and ideals that an organization encourages among its employees; also called organizational culture
  6. 14. Any interaction between a business and a customer or a potential customer
  7. 15. The extent to which customers or potential customers are familiar with a brand
  8. 16. The ongoing decision-making process about the use of brands
Down
  1. 1. A business (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations
  2. 2. The values and ideals that an organization encourages among its employees; also called corporate culture
  3. 4. Believable
  4. 5. Genuine; sincere; not fake
  5. 7. Customers’ allegiance to a particular brand
  6. 10. Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business
  7. 12. Any paid form of nonpersonal presentation of ideas, goods or services
  8. 13. A distinctive symbol, design, or group of letters