Across
- 2. Collaborating with personalities to promote products
- 3. Moments where a customer interacts with a brand
- 5. Strategies to reward customers and encourage repeat purchases
- 6. Senior Director of Brand Marketing for Call of Duty
- 8. Number of times content is displayed, regardless of clicks
- 9. Process a customer takes from learning about a product to post-purchase actions
- 12. Specific metrics that indicate campaign performance
- 14. First stage where customers learn about a brand or product
- 16. Stage where customers evaluate a product or service
- 17. Strategy for managing interactions with customers
- 18. Measurements used to evaluate marketing efforts
- 20. Stages a customer goes through from awareness to post-purchase
- 21. Content that spreads rapidly online, often used in awareness campaigns
- 22. Co-director of LMU’s M-School program
Down
- 1. Customizing content or messages for individual customers
- 4. Prompt encouraging the audience to take a specific action
- 7. Fashion-forward footwear brand featured in M-School projects
- 10. Activities after purchase, such as reviews and loyalty programs
- 11. Online ads displayed as banners on websites
- 13. Decision-making stage where a customer buys a product
- 15. Measurements like likes, shares, and comments showing interaction
- 19. Coordinating marketing across multiple channels for a seamless experience