Across
- 3. They are highly sought after because of their engagement and reach.
- 6. The process of informing customers about the product, features, superiority, the value it offers and how it fulfils their needs/desires.
- 8. Pepsi – Tropicana, Coca Cola - _____.
- 12. A Multinational Brand A recently introduced Masala Tea and Filter Coffee in India in order to give its menu a desi touch. The Headquarters of Brand A is situated at _____.
- 13. You can understand customers through their _____.
- 16. EM : NP - Product Development, NM : NP - _____.
- 17. Modiface is an augmented reality app owned by cosmetics major B. Which is the first zone of B to achieve carbon neutrality in all its sites.
- 18. A company has to constantly renew their _____ in order to remain competitive.
- 19. The bridge that connects commodity, cost, channel and communication (Think out of 4P).
- 20. Brand B in its measure to improve recycling and reduce plastic usage, decided to test selling water in aluminium cans. Person C is the CEO of B. Who is C?
Down
- 1. This is what convinces your customer to purchase your product.
- 2. This helps companies to examine their portfolios and prioritize their businesses.
- 4. IFA 2022 World Cup Qatar, 2008 Saudi Arabia WWE Royal Rumble, 2022 Beijing Winter Olympics. Identify the infamous reputation laundering connect.
- 5. LG, HG, HMS, LMS. Guess the founder!
- 7. Public Displays, Bill Boards, Printed Advertisements constitute _____ Marketing.
- 9. A company may have a product _____ with different growth rates and different market shares.
- 10. In the contemporary marketing world, companies are focusing more on _____ content.
- 11. A Company sells its products in brick-and-mortar stores, own website, e-commerce platforms as well as Instagram’s “Shopping” tab. This reflects its significance on _____ presence.
- 14. A product can be tangible whereas this is intangible.
- 15. Businesses and brands desire to be _____.