Across
- 1. benefits that a company is delivering to customers
- 3. Creating a unique and memorable brand identity
- 5. Shaping brand image in customer minds
- 7. Identifying ideal customers for marketing efforts
- 9. Communicating value to generate interest
Down
- 2. Dividing the market into distinct groups based on characteristics
- 4. Turning leads into paying customers
- 6. Potential customers who may be interested in your product
- 8. Stages customers go through before buying a product