Across
- 2. The Steps taken to collect marketing information required to make intelligent business
- 4. A service characteristic that refers to the absence physical attributes, meaning that the service cannot be perceived by the senses— that is, it cannot be tasted, seen, touched, smelt, or possessed.
- 7. The process of transporting the initial components of goods, services, and other forms of offering, and their finished products, from the producer to the intermediary or customer and the end consumer.
- 10. The pathway through which a product passes during its lifetime, comprising fi ve main stages: development; introduction; growth; maturity; and decline (abbreviation)
- 14. As part of the process of diffusion, a person who is suspicious of all new ideas and whose opinions are very hard to change.
- 17. The business of promoting and selling a product or service to a specialized segment of a market.
- 19. A person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale.
- 20. The process of selling over the telephone.
- 23. A mental picture that is based on existing attitudes, beliefs, needs, stimulus factors, and factors specific to a situation, which governs a person’s attitude and behavior towards an object, an event, or a person.
- 25. The use of interpersonal communications to encourage people to purchase particular products and services, for personal gain and reward.
- 26. Dividing heterogeneous markets into homogeneous groups
- 27. The set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
- 29. Efforts aimed at discouraging the demand for a product.
- 30. a strategic communication process that builds mutually beneficial relationships between organizations and their publics
- 31. A method of distribution that focuses on placing the product or service in as many outlets or locations as possible, to maximize the opportunities for customers to find it.
- 32. A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers.
Down
- 1. The use of communications to persuade individuals, groups, or organizations to purchase products and services.
- 3. A form of non-personal communication, by an identified sponsor, which is transmitted through the use of paid-for media.
- 5. a person regarded as likely to succeed or as a potential customer, client, etc
- 6. Where your product stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.
- 8. A large self-service retailing organization that offers a wide variety of differing merchandise to a large consumer base.
- 9. a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service
- 11. A facility used to store goods for moderate to long periods.
- 12. Bread and milk are which kind of products?
- 13. The unauthorized sale of new, branded products diverted from authorized distribution channels or imported into a country for sale without the consent or knowledge of the manufacturer.
- 15. The way in which an offering is slowly accepted or not by customers over time as they become socialised in relation to its purchase and/or use.
- 16. The enclosing, protecting, and communication of products for distribution, storage, sale, and use; the materials within which products are enclosed.
- 18. A branch within a business model in which a company offers a complete brand concept, supplies, and logistics to a franchisees, who invest an initial lump sum and thereafter pay regular fees to continue the relationship.
- 21. A commercial process whereby the trademark of an established brand is used by another organization over a defined period of time, in a defined area, in return for a fee, to develop another brand.
- 22. The unpaid, peer-to-peer communication, often of provocative content, which originates from an identified sponsor and uses the Internet to persuade or influence an audience to pass along the content to others.
- 24. Product mix _____ refers to how closely products are linked to each other.
- 28. A small open-fronted hut or cubicle from which newspapers, refreshments, tickets, etc.,are sold.