Markerting Vocabulary- Tway Tway Win- 2nd Period- 01-27-2014

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Across
  1. 2. NCAA, labor unions, art museums
  2. 3. The methods and information communicated to customers to encourage purchases and increase their satisfaction.
  3. 5. Possessing an advantage over your competition
  4. 6. "Pitch in", "Buckle up for Safety
  5. 10. Forces that cause consumers to act including the desire to fulfill their needs and wants.
  6. 12. The gathering of information that businesses can use to determine what kinds of goods or services to produce.
  7. 14. honeymoon locations, vacations
Down
  1. 1. A reason for consumers to buy a product/service based on facts or logic.
  2. 4. food, cosmetics, gasoline
  3. 5. ways in which businesses keep track of their customer information
  4. 7. A reason for consumers to by a product/service based on feelings or attitudes.
  5. 8. athletes, musicians, political candidates
  6. 9. A reason for consumers to buy a product/service based on a desire to be loyal and a feeling of comfort with that product/service.
  7. 11. banking, health care, job placement
  8. 13. Clearly identified group of consumers with needs that business wants to satisfy.