PHOENIX

5. nissan micra being sold as renault pulse is an example of this marketing term
7. this commodity imparts tata coffee the honour of being its largest corporate producer
9. this telelcom giant recently announced it partnership with the company owning world's most popular search engine leading to the latter investing $1 billion in the former
12. this marketing strategy involves setting a high initial price for a new product in order to recoup costs
15. "the happiest place on earth" welcome to
17. inspired by elements of the sky. The rising 'A' logo symbolises the warmth of the sun,the effortless flight of a bird, and the dependability of an aircraft wing. Guess the brand
18. recently this tech behemoth modified it's logo for the fourth time in fourteen years

1. founder and former CEO of the company featuring bird larry as it's logo
2. the recent union budget announced a major return in this sector by allowing complete FDI through automatic route
3. a green ball with a good wifi connection who experiences a tragic date night time and
4. guess the brand from its rephrased gibberish tagline-"eats phinjer leak engudd"
6. an advertising appeal that convinces the public to use a product because everyone else is doing it
8. this brand owns the beta range of pens
10. this cosmetics major's augmented reality app is called 'modiface'
11. this airline company got handed over to it's parent company in 2002 which is India's one of leading industry giants
13. this brand's advertisement was criticised for exploiting child beaverment
14. this German skin care brand conducted an ad campaign in 2017 which received severe backlash from public for being racist due to it's infamous tagline
16. product or brand with a high share of a mature or declining market in BCG matrix
17. this famous online e-commerce company recently announced its first physical fashion store in Los Angeles
18. this software development giant was acquired by Microsoft in 2018