Market Research

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Across
  1. 2. Process of promoting and selling products
  2. 4. Channels How a product moves from producer to consumer
  3. 7. What makes a product different from competitors
  4. 8. Group A small group discussing a product or service
  5. 10. Research Using existing information like reports, internet, or articles
  6. 11. Research Gathering and analysing customer opinions to help business decisions
  7. 12. Where and how customers buy the product
  8. 13. How a business advertises its product
  9. 15. Name, logo, or symbol that identifies a product
  10. 16. Market The specific group of customers a business aims at
Down
  1. 1. Segmentation Dividing a market into groups with similar needs
  2. 3. What a business sells to meet customer needs
  3. 5. Watching customer behaviour to collect information
  4. 6. A set list of questions for customers to answer
  5. 9. The cost of a product
  6. 13. Research Information collected first-hand by a business (e.g. surveys, observations)
  7. 14. Asking customers questions about a product or service