Across
- 4. an example of a product that will be created
- 6. the group of every potential customer
- 7. a small group of people who are brought together to talk about a new product or service
- 10. thinking outside the box
- 11. comparing the amount of benefits and costs to determine whether it is worthwhile to pursue this goal
- 12. a quality that makes your product or business better than your competition
Down
- 1. the percentage or liklihood of something happening
- 2. viewing the realities and limitations of a situation
- 3. an organization of all the information that is gathered about a specific market and consumer in order to make business decisions
- 5. a document that states what a company is trying to accomplish by selling its product
- 8. the value of everything a person has to give up when they choose to do something else
- 9. a smaller group of consumers who will buy and/or use your product or service a lot