Market Research Part 1 Wednesday Clock-in

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Across
  1. 6. A smaller group of people, families, businesses, or organizations with common characteristics or needs.
  2. 9. Dividing the market by the relationships between customers and the good or service.
  3. 11. The process of dividing a large market into smaller groups.
  4. 12. The data about people’s preferences or choices.
Down
  1. 1. Dividing the market by customers’ personal statistics.
  2. 2. The detailed description of target market customers based on demographic, geographic, psychographic, and behavioral information.
  3. 3. How often a customer buys or uses a good or service.
  4. 4. The qualities, such as age, gender, and income, of a specific group of people.
  5. 5. The specific group of customers at which a company aims its goods and services. This group is most likely to buy the products.
  6. 7. Involves dividing a market based on where customers live.
  7. 8. Companies that sell to other businesses.
  8. 10. Companies that sell primarily to consumers.